PR builds profiles and awareness; manages reputation and moulds perception. It does not directly sell product. Public Relations is long-term, though project assignments can also be effective.
Tale Spin works with clients that have the products, services, ideas and energy that can make a difference. We work with clients by providing professional news-sense on content, now-angles, trends and statistical slants that command media attention.
Copy written for Public Relations has to compete for media play on intrinsic news value in credible, targeted slots. Our service includes publicity and news releases, thought leadership pieces and regular columns ghosted for senior executives.